Big C Invests 8 Billion Baht in New Branches and Nationwide Renovations, Launches 'The Color' Lifestyle Mall

Big C has announced its new retail vision, moving forward with expansion and renovation of branches nationwide. On February 13, 2026, Aswin Techajareenvikul, CEO and President of Big C Supercenter Public Company Limited, revealed the company's investment budget of 6,000 to 8,000 million baht for new branches. This includes large branches in potential locations and 200 mini Big C stores, along with improvements to over 300 existing branches of various sizes. The company aims to elevate store standards to meet consumer needs for convenience, quality, and enhanced experiences. Big C's latest project, 'The Color' lifestyle mall in the Chaeng Wattana area, represents a major transformation, designed as a comprehensive urban living space for shopping, dining, working, relaxation, and community activities. The project highlights include a strategic location, convenient transportation, quality local and international stores, and a rooftop landmark featuring cafes, co-working spaces, and a rooftop bar, all integrated with green spaces to promote sustainable urban living.