Thai Yamaha Moves Forward with 2026 Strategy, Launches 5 New Motorcycle Models

Thai Yamaha Motor executives held their annual policy announcement for 2026, reporting on the company's business success in 2025 and unveiling their marketing strategy. Under the campaign 'FEEL THE UNIQUE EXPERIENCE...Unique in Every Way', the company aims to strengthen its automatic motorcycle market position and cater to modern consumer lifestyles. The event featured the launch of five new motorcycle models, including the YAMAHA FAZZIO Lite fashion automatic, YAMAHA TMAX, YAMAHA XMAX, and YAMAHA NMAX special editions celebrating the 25th anniversary of the MAX Series, along with the YAMAHA XMAX Tech MAX. The policy announcement was held at the Icon Hall in the ICONSIAM shopping complex.