Toyota Hilux Travo x Hakuho Sho: Merging Two Spirits of Strength

Toyota Motor Thailand has reinforced its leadership in the pickup truck market by creating a new automotive phenomenon with the world premiere of the 9th generation Toyota Hilux Travo on November 10, 2025, at the BITEC Convention Center. The Hilux Travo is the result of an exceptional collaboration between Toyota and Mr. Hakuho Sho, the 69th Yokozuna sumo champion from Japan, who holds a world record with an 84.6% winning rate. The vehicle embodies the 'Cyber Sumo Smart Tough Design' concept, merging the spirits of strength found in both pickup trucks and sumo wrestling. The design focuses on toughness, agility, and durability, featuring a powerful 2.8-liter diesel engine producing 204 horsepower and equipped with the latest Toyota Safety Sense technology. The truck is designed to be versatile, suitable for both city driving and adventurous journeys, reflecting the balanced and powerful movements of a sumo wrestler.