Siam Piwat Showcases Vision and Sets Global Luxury Retail Direction

Siam Piwat Group has reinforced its position as a key player in the global luxury market after being invited to present its vision at the first Shoptalk Luxe event in Abu Dhabi, focused on defining the future of the Luxury Ecosystem. On February 5, 2026, the group, a leading destination developer in Thailand, participated in the exclusive, global invitation-only forum to discuss the future of premium retail. Axel Winter, Chief Digital Officer of Siam Piwat Group and CEO of Xponential, was the sole selected retail executive from Thailand to speak and engage in global discussions. Siam Piwat executives joined over 1,500 C-suite leaders from around the world to shape the future of luxury customer experiences. Winter participated in a one-on-one discussion with Boston Consulting Group (BCG), highlighting how ONESIAM SuperApp serves as a key tool for seamless digital experiences and premium concierge services. Additional Siam Piwat executives attended to gain global insights on hyper-personalization and new retail models. The Shoptalk Luxe conference at Emirates Palace Mandarin Oriental in Abu Dhabi brought together luxury leaders from organizations like LVMH, Hugo Boss, and Kering to exchange perspectives on evolving consumer needs among high-wealth customers. The event aimed to drive digital transformation, explore artificial intelligence, and redefine exclusivity. Siam Piwat's participation, representing approximately 70% of Thailand's luxury market share, underscored its role not just as a global destination developer, but as a thought leader shaping the future of luxury retail on the world stage.