Gillette Celebrates 125 Years with New PROGLIDE POWER Shaving Technology

Gillette celebrates its 125th anniversary by introducing its first PROGLIDE POWER shaving technology. The brand emphasizes the role of razors as a grooming essential that defines style and confidence for men across generations. Featuring a 5-layer Optima blade system, the technology is designed to provide a smooth, close, and comfortable shave with reduced skin pressure and irritation. Key innovations include 15 Microfins & Microcomb Guard technology and a micro-pulses vibration system that enhances shaving precision and comfort. The launch event collaborated with Truefitt & Hill, a legendary British barbershop, and The Decorum menswear brand to showcase professional grooming standards and modern gentleman styling.