Kitchen Paradise - Chef Nura's Soft Power Approach to Thai Cuisine Winning International Hearts

Thai cuisine is now world-renowned, but 40 years ago in Europe, it was not so celebrated. It was just a supplementary menu item in Asian restaurants, often not prepared by Thai chefs, resulting in strange appearances and flavors. Then came Blue Elephant, an authentic Thai restaurant with royal-style cuisine in Brussels, Belgium in 1980. With high-quality spices, excellent ingredients, beautifully plated dishes, and restaurant decor that elegantly communicated Thai culture, it amazed international food enthusiasts. Since then, Thai food became widely popular. The Blue Elephant restaurant opened branches across European countries like Denmark and Malta. Applause for Master Chef Nura Sommai Stepe, the owner who successfully pushed Thai cuisine onto the global stage and received royal recognition from Belgium for creating a 'soft power' representing Thai food and culture.