Sabina Expands into Activewear Market with New 'MOVV' Product Line

Sabina has identified the high-growth activewear market and launched the new 'MOVV' (Move) product line under the Sabina brand. Pitcha Tanalongkorn, Chief Marketing Officer, revealed that the new line is designed with the 'Daydrift Activewear' concept, allowing wearers to feel active throughout the day and catering to the diverse activities of modern lifestyles. The 'MOVV' line embodies the 'ALL-DAY ACTIVEWEAR' philosophy, emphasizing that activewear is not limited to studio settings but can be confidently worn throughout the day. The design focuses on functional flexibility, supporting stretching, twisting, and body movements while maintaining comfort and style. This product launch represents an important step for Sabina in expanding its product portfolio, reinforcing its brand image as understanding customer lifestyles comprehensively. The collection includes built-in support bras, active tank tops, sports bras, and ballet-style cover-ups, priced between 790-990 baht.