April Bakery Sees 100% Growth, Rebrands and Expands Internationally, Paving Way for Stock Market Entry

Singha Food Industries reported a remarkable sales growth of over 100% in 2025, reaching 1.3 billion baht compared to 600 million baht in 2024. The company's success was significantly driven by the 'Dubai Pistachio Chocolate' product, which initially sold up to 70,000 pieces daily and now maintains around 20,000 pieces per day. For 2026, the company aims for a 30% sales growth, targeting approximately 1.7 billion baht. They plan to expand internationally, starting with OEM operations in Taiwan and Korea, targeting 100 million baht in revenue from each country. Additionally, the company will invest 200 million baht in a comprehensive rebranding of April Bakery, their first major brand refresh in 15 years. The rebranding will focus on creating a new brand image inspired by Hong Kong Western City style, with the first flagship store on Banthat Thong Road designed to offer a fresh, cafe-like experience where customers can watch baked goods being prepared in real-time.