THAIFEX-HOREC ASIA 2026 Launches, Targeting Over 3.5 Billion Baht in Orders

The Ministry of Commerce, Thai Chamber of Commerce (TCC), and Cologne Messe Germany (KM) are organizing the THAIFEX-HOREC ASIA 2026 trade show for hotel, restaurant, café, and catering businesses from March 11-13, 2026, at Challenger Hall 1-2 at IMPACT Muang Thong Thani. This is the third edition of the event, which aims to be an international trade platform specifically targeting the HoReCa sector. The organizers expect to attract over 20,000 visitors and generate at least 3,500 million baht in orders. The event will feature over 600 brands, with more than 270 Thai companies participating, and cover nine main product and service categories including Bakery, Café & Bar, Kitchen, Technology, and Wellness. The show represents an important step in Thailand's strategy to transition from mass tourism to high-value tourism.