KTC Partners with Allies to Boost Early Year Spending, Predicts Chinese New Year Expenditure Growth of 25%

KTC reports that early-year spending stimulation during the Chinese New Year remains a crucial economic driver, with projected credit card expenditures targeting approximately 25% above normal, especially in dining, shopping, and travel categories. Pranaya Nithanannont, Chief Marketing Officer of KTC Credit Card, shared that during a period of slower economic growth, card members are becoming more cautious about spending, focusing on seeking value. Data shows that members are increasingly using accumulated points for discounts, particularly in restaurants and travel sectors, and opting for installment payments for significant necessary expenses like life insurance, hospital services, and electrical appliances. The Chinese New Year period clearly reflects consumer spending structures, especially in family and daily life-related categories. Previous data indicates that during the festival, KTC credit card spending in supermarkets grew over 35% compared to normal days. Restaurant categories grew by 15%, with family-oriented Chinese restaurants experiencing a 100% growth. Gold and jewelry sectors grew around 25%. Based on these trends, KTC has partnered with allies across various industries—restaurants, department stores, supermarkets, and tourism operators—to design special privileges that address spending needs and maximize value during the festival, covering family meals, gift shopping, and short holiday travel.