TCEB Sparks Creator Economy: Announces Spark Challenge Influencer Competition Winners

The Thailand Convention and Exhibition Bureau (TCEB) is moving forward to drive the Thai MICE industry into the future through creative and creator economies. The organization held an award ceremony for the 'Spark Challenge: Influencer Competition', a platform to discover creators from 5 regions nationwide, with total prize money exceeding 100,000 baht, alongside a panel discussion on building identity and sustainable presence in the digital world. Dr. Supawan Terarattanachai, TCEB Director, emphasized that the organization aims to push the MICE industry beyond traditional event formats by creating an ecosystem that connects event organizers, brands, content creators, influencers, and audiences through storytelling and experiences. Dr. Supawan noted that the global creator economy is growing rapidly, with a growth rate of 22.5% projected to reach over $528 billion by 2030. Over 82% of global brands now use influencers as a primary strategy, reflecting the value of creators' followers and communities.