7 4EVE Girls Don Chef Aprons, Serve Up Health-Conscious Moments with Megachef

Megachef, a premium seasoning brand popular in Thai kitchens and globally exported, launched a major market expansion event called 'Brave n Meet... Eat Deliciousness' at Siam Square Block K. The event featured the 7 girls of 4EVE as official brand ambassadors, aimed at expanding their market to Gen Z and quality-conscious young consumers. Brand executive Phas Nithipitikarn emphasized their marketing strategy of breaking traditional seasoning conventions by partnering with 4EVE. He highlighted that the brand wants to communicate that 'chef-level deliciousness' isn't difficult when starting with quality ingredients. The event included a special stage activity where 4EVE members showcased their food plating skills using Megachef products, revealing a new lifestyle dimension to their fans. Chef Kratip created a special menu using all of Megachef's products, praising the brand's quality ingredients that make cooking fun and easy. The event concluded with an impressive mini-concert by 4EVE, creating excitement and leaving a strong impression on fans and honored guests.