Suphap Osot Collaborates with Bell to Launch New Bird's Nest Drink with Lo Hung Kwai, Targeting Health-Conscious Young Consumers

Suphap Osot has collaborated with Bell Bird's Nest to launch a new bird's nest product mixed with Lo Hung Kwai, targeting Gen Y and Z health-conscious premium consumers as part of a strategy to grow company revenue by 7-10% in 2026. On February 6, 2026, Pisanu Daeng-prasert, Executive Vice President of Sales and Marketing at JSP Pharmaceutical Industry (Thailand) Public Company Limited, revealed that the company has partnered with M&R Distributor, the producer and distributor of Bell Bird's Nest, to launch this new product. According to JSP data, the ready-to-drink bird's nest market in Thailand is valued at approximately 10 billion baht, growing 5-8% annually. Notably, the low-sugar or sugar-free segment is growing 15-20% faster, driven by younger generations' increasing health consciousness. Leveraging JSP's herbal expertise under the Suphap Osot brand, the collaboration aims to elevate the bird's nest drink market with a unique natural sugar formula. The company believes this strategy will help drive JSP's targeted revenue growth and potentially support the Thai supplement market in reaching 100 billion baht in value.