Interview: OJ Brings in Veteran Theeraphun Laongsri to Strengthen After-Sales Service Team

Thoroughly researched, recognizing Thailand's highly competitive automotive market. After-sales service confidence is a crucial factor equal to appearance, function, and price that cannot be overlooked. Omoda and Jeku (OJ) has decided to bring in Theeraphun Laongsri, a veteran with over 30 years of experience in both Japanese and Chinese automotive brands, as the new After-Sales Service Director to discuss upcoming changes. Improving After-Sales Service: After joining the team, Theeraphun identified several areas requiring improvement to ensure smooth, uninterrupted after-sales service. Drawing from extensive experience, he recognizes that after-sales service is critical in building customer trust. The focus is on continuous development across all dimensions, including personnel standards, service procedures, parts management, tools, equipment, and facilities. Development Areas: The goal is to create a seamless process that ensures customer satisfaction. This includes having sufficient personnel to meet current and future demands, creating comfortable waiting areas with a memorable image, training staff to understand customer needs, and developing expert technical teams who follow established procedures.