Special Report - Toyota Advances Customer Confidence with Automotive Training and Japanese Standard Centers

This is a continuation of Toyota's 'Toyota Trusted Services Open House II' activity, which aims to build confidence in after-sales services. Based on Toyota's long-standing philosophy of 'prioritizing customers first', the company believes that quality personnel are key to delivering customer happiness. Toyota is committed to creating a strong learning ecosystem to provide world-class service standards while growing alongside Thai society. The latest event included a tour of the Toyota Education and Training Center and Toyota Automotive Technology College in Chachoengsao, a location dedicated to cultivating automotive service knowledge for dealership personnel and youth interested in automotive technology. The training center, established in 1996, systematically trains dealership staff through recruitment, development, and retention strategies. Each year, approximately 7,000 service personnel, including customer relations staff, call center representatives, service managers, parts department employees, technical mechanics, and body repair technicians, undergo intensive training under certification from Toyota Motor Corporation in Japan. The Automotive Technology College, operating since 1998, offers vocational education in automotive technology, with over 200 graduates annually and more than 4,000 quality professionals produced for Toyota dealerships and the labor market.