Primo Appoints Suphin Meechuchep as New CEO to Transform Real Estate Services Business

Primo Service Solutions Public Company Limited (PRI) is launching a new era in 2569 (2026)! Suphin Meechuchep has been appointed as the new CEO to lead the transformation of real estate services business. The appointment, effective January 1, 2569 (2026), aims to enhance operational flexibility and strategic long-term growth. This organizational restructuring is part of a plan to support business expansion and create a stronger management structure. Surin Sahachat Pokanun will take on the executive committee role, overseeing PRI and its subsidiaries. Under Meechuchep's leadership, PRI will focus on providing comprehensive, modern real estate services that meet customer needs throughout their lifecycle, with a 'Happy Maker for All' concept. The company will concentrate on three main business areas: Engineering, Living Service, and Brokerage, with the goal of creating a service platform that generates stable recurring income and drives sustainable long-term growth. Meechuchep brings over 30 years of experience in real estate-related services, with extensive expertise in managing large organizations, developing business strategies, and elevating service standards to an international level.