Central's The 1 Reveals Exclusive Plan to Reward High-Spending Members on 5th Anniversary

Central's The 1 loyalty platform has unveiled a comprehensive plan to enhance its high-spending Wealth segment members' experience on the 5th anniversary of The 1 Exclusive program. Kawin Tangu-aysak, Managing Director of The One Central Company, highlighted the program's growth over the past five years, noting that The 1 Exclusive members spend over 40 times more than regular members. The new benefits include: 1. Special parking privileges with up to 6 hours of free parking 2. Exclusive lounge access with one guest allowed 3. Increased point earnings up to 2-6 times when shopping 4. Birthday bonus of up to 25x point accumulation The program has partnered with Central Group's comprehensive lifestyle network, Mastercard, and Central The One Credit Card to create seamless experiences. Mastercard's Thailand and Myanmar Managing Director, Winnie Wong, emphasized their commitment to creating meaningful experiences beyond shopping. A special campaign for The 1 Exclusive credit card members offers up to 120,000 points when spending at Central Retail stores and shopping centers from January 31 to February 28, 2024, with additional point multipliers throughout the year.