Banobagi Advances into POP Culture: Korean Mask Brand Embracing Thai Lifestyles

Banobagi, a Korean mask brand, is making a significant strategic brand move by driving Medical Beauty trends towards a lifestyle brand that clearly becomes part of consumers' daily lives. After creating impressive momentum through collaborations with Disney Collection and a Pop-up Event at Disney The Magical Stars 2026 @Central World, the brand reflects a new direction that perfectly blends beauty with pop culture and modern lifestyle. Following continued positive reception, Banobagi is launching a new Brand Movement through a special event 'BANOBAGI The First Pad of Love with Billkin' featuring brand presenter Billkin Phutthipong Assaratanakul. The event was filled with happiness and excitement from fans and consumers, with a key highlight being the launch of two new Toner Pad formulations developed from consumer feedback. These include a Jelly Pad that provides moisture and clarity, and a Gauze Pad that refreshes and controls oil for acne-prone skin. The brand also surprised fans with an exclusive limited edition Banobagi x Billkin product package, featuring Billkin's image and available initially at the product launch event before distribution to Health & Beauty stores nationwide.