Thai Brands Showcase Craftsmanship and Material Innovation at Milan Design Week
Twenty-five Thai brands showcased sustainable materials and heritage craftsmanship at Milan Design Week in April, featuring innovations like mycelium tiles and recycled oyster shell products that meet global design standards.
The Department of International Trade Promotion (DITP) led 25 carefully selected Thai brands to participate in the Slow Hand Design 2026 exhibition at Superstudio Events in Milan during April, one of the world's largest design festivals. Presented under the concept 'Heritage Reimagined: The Futuristic Thai Crafts Evolution,' the core purpose of this exhibition was to demonstrate that innovative materials rooted in local heritage can successfully meet international design standards. Each participating brand presented materials developed from agricultural and industrial waste, including mycelium tiles, tiles made from rice husks and coffee grounds, and materials cultivated from acid sulfate soil—reflecting the global design community's shift toward valuing sustainable materials with compelling stories.
The work 'SEA of Love' by AVALON ARTISAN GALLERY was among the 25 Thai brands participating, showcasing biomaterial innovation through wall sculptures made from MyraShell, a material developed from oyster shells discarded by Thailand's seafood industry. Developed in collaboration with the National Innovation Agency (NIA), Kasetsart University, and the Faculty of Fisheries at Kasetsart University, the material features distinctive properties at the materials science level, with a microporous structure that allows it to function as a scent diffuser.
This participation reflected the tangible potential of Thai materials and people in reaching the global design stage, while opening new perspectives for the international design community. The event brought together international designers, entrepreneurs, and visitors interested in viewing each brand's work, which impressively conveyed the charm of Thai craftsmanship through a contemporary lens.