Anutin Reaffirms Commitment to Bring World Cup Coverage to Thai Viewers

Prime Minister Anutin Charnvirakul has reaffirmed his commitment to make every effort to bring World Cup coverage to Thai viewers, while expressing sympathy for the private sector's economic constraints. On May 6, at Government House, the Prime Minister and Minister of Interior gave an interview following a meeting with Dr. Sorn Bunyabaichaipruksarak, Chairman of the National Broadcasting and Telecommunications Commission (NBTC). Anutin explained that the visit was a courtesy call to report on the NBTC's progress and various policies. When asked if the 2026 FIFA World Cup broadcast rights were discussed during the meeting, noting the tournament will take place in mid-June, Anutin confirmed the topic was addressed and that the government is currently exploring options. He admitted he is not a football fan and only recently learned about the June tournament schedule, but emphasized the government will make full efforts to seek cooperation. When asked whether this would involve requesting private sector assistance, Anutin stated details are still unclear, noting the government cannot purchase the rights independently but can facilitate, coordinate, and support partnerships. He acknowledged understanding the private sector's economic pressures and their need to manage their own finances, but promised maximum effort nonetheless. When pressed on whether the timeline is achievable, the Prime Minister confirmed the government will attempt to make it happen.