Beloved Beauty Brand CEO Boss Book Passes Away After Illness
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Boss Book Worakorn, the chief executive of the popular Sunscreen Orange beauty brand, died peacefully after battling illness for several months. His mother announced the news on social media, saying they were together for his final moments. The funeral was held in Nakhon Ratchasima province, and the cremation ceremony occurred on September 28, 2022.
Friends, former colleagues, and members of the beauty community posted tributes, describing him as a talented and kind-hearted entrepreneur. One message read, “May you journey to a good light, dear brilliant brand owner. Your friendship was the best and most meaningful. Rest where you feel no pain or illness forever. May you be forgiven and reside in a beautiful heaven. Our Sunscreen Orange Boss Book will always be in our hearts.” (They added regret that flooding prevented them from attending the farewell.)
In August, Boss Book had shared photos showing wounds and disclosed that he had been ill for five months. On September 20 he posted a question about morphine injections, wondering if they would ease pain for the recipient while causing the administrator to gradually fade away. Five days before his death, he uploaded a hospital picture captioned “Hospital Day 2.” His family later confirmed his passing.
Widely recognized as a rising business leader, Boss Book played a key role in building and promoting the Sunscreen Orange brand. Those who worked with him praised his talent and good nature. He had appeared on popular television programs and continuously pursued business ventures before his illness led to his sudden death, shocking many in the beauty industry.
