Cabinet Approves Guidelines for Broadcasting 2026 FIFA World Cup
Thailand's cabinet approved guidelines to broadcast the 2026 FIFA World Cup across multiple channels free to viewers, aiming to boost public interest in football and develop the sport domestically ahead of the tournament in North America.
The cabinet has approved guidelines for broadcasting the 2026 FIFA World Cup, tasking the Department of Public Relations to coordinate with the NBTC, relevant agencies, and private companies to ensure smooth and lawful broadcast operations. The initiative aims to provide Thai citizens with free access to all World Cup matches to boost public engagement with sports and inspire youth to participate in football, while advancing Thailand's football development on the international stage.
The 2026 FIFA World Cup will be held from June 11 to July 19, 2026, across the United States, Canada, and Mexico. Broadcasting rights must be purchased from FIFA, requiring coordination with private telecommunications operators, state enterprises, and digital terrestrial television networks including Thai telecom companies to distribute signals through multiple channels nationwide at no cost to viewers.
The Department of Public Relations and Thai Public Broadcasting Service (Thai PBS) hold licenses to operate public broadcasting and are responsible for disseminating news and information to promote understanding between government and citizens while supporting democratic education.
