Commerce Ministry Clarifies Durian Livestream Sales at 100 Baht Each Are Secondary Grade Promotion, Not Export Quality
The Commerce Ministry clarified that 100-baht durians being sold in an April 28 livestream event are secondary-grade fruit promoted to boost domestic consumption, not export-quality produce at discounted prices.
The Commerce Ministry has addressed the controversy surrounding durian sales at 100 baht per fruit during a livestream event scheduled for April 28, clarifying that this is a promotional campaign by online merchants to boost domestic durian consumption. The ministry emphasized that while these are good-quality durians, they may have minor cosmetic imperfections and are priced lower than export-grade fruit. Current market surveys show durian prices averaging 140-150 baht per kilogram, which the ministry considers fair and reflective of market conditions and seasonal quality. The Commerce Ministry pledged to closely monitor durian prices and production volumes to maintain price stability and instill confidence among farmers, businesses, and consumers. The ministry will continue expanding sales channels through live commerce platforms to create better market opportunities for farmers, elevate Thai fruit trade to meet modern consumer behavior expectations for convenience, speed, and transparent product sourcing.
