Two patrol officers from Phaholyothin Police Station are being treated for smoke and chemical inhalation after bravely entering a major fire at a beer bar in Ladprao to rescue trapped victims and perform life-saving measures. The officers, identified as Sergeant Major Mangkorn Kotchachompoo and Sergeant Major Warichay Chaiyavong, rushed into the dense smoke and flames without regard for their own safety, administering CPR and cardiac assistance until rescue personnel arrived and took over.

After initially being checked at Police Hospital, both officers returned to the station but soon experienced severe respiratory distress, chest tightness, and persistent symptoms from inhaling toxic smoke and chemicals. Sergeant Major Mangkorn in particular suffered from severe coughing and breathing difficulties, along with lingering chemical odors. Fellow officers called emergency services, provided oxygen, and transported both men back to Police Hospital for intensive medical care.

According to their colleagues, the two officers responded immediately after hearing the fire alert, rushing by motorcycle to the scene in their patrol area. Upon arrival, they found an unconscious victim and immediately began rescue efforts, completely ignoring the thick smoke and chemical fumes pouring from the building. They continued their efforts until professional firefighters and rescue teams arrived to take over operations.

The selfless actions of the two Phaholyothin officers have earned widespread praise from the public and witnesses, who view them as exemplary protectors of the community willing to risk their lives to save others in moments of crisis.

ELLE, a premium fashion brand under ICC International Co., Ltd., has unveiled a new fashion destination at Siam Premium Outlets Bangkok on July 13, 2025. The store offers a carefully curated collection catering to all lifestyles, including women's apparel, lingerie, handbags, shoes, and the ELLE Homme line for men, which combines refined elegance, modern style, and comfortable sophistication.

The appeal of this branch lies in its role as a one-stop fashion destination that brings together fashion items for every lifestyle in one comprehensive space. The store allows customers to browse and mix-and-match across all categories—women's fashion, lingerie, handbags, shoes, and ELLE Homme menswear—at accessible prices, with promotional discounts of up to 70% available across all product lines.

Thai country singer Hai Apapon from Nakhon Sawan gave an interview after attending a blessing ceremony for the series "Mon Ruk Huk E-Lee" on July 13, 2025, at the rooftop of the sixth floor of the PHENIX Pratunam project. She responded to the shocking nightclub fire that occurred the previous night, revealing that the venue had previously contacted her to perform and was scheduled to transfer a deposit, but the tragedy occurred before the arrangement could be finalized. She emphasized that going forward, her team will survey fire exits and safety measures at every venue before she performs, and urged business owners to prioritize customer safety above everything else.

Meanwhile, Hai Apapon also shared a surprising story about being contacted by an unknown man who asked to buy undergarments from her for his collection, prompting her to block him immediately.

When asked about her level of concern as a performer who must work in such venues, she responded: "I'm really heartbroken. First, I want to express my condolences to the families of those who died, and send strength to the dozens of red and yellow case patients. I never wanted this to happen. When I saw the news, I thought about myself—I have so many nightclub gigs now. In the past, we may have overlooked checking where the fire exits are. When something happens, I think about it too. Sometimes there's a fifth floor, you go in and there's just a small opening, and people get crammed in like that. I ask myself: if a fire broke out, I definitely wouldn't survive. From now on, I need someone to check these things—if an incident like this happens, people can escape on their own, and they should tell me which way to go. We need people to survey beforehand so everyone can get out alive. I don't want this kind of thing to happen, but who could have predicted how last night went? And I heard it wasn't from a gas explosion—it was from a sound system exploding. Normally at every venue the sound system isn't great anyway, there's always that crackling noise. We have the feeling the sound equipment will fail. It's old."

When asked if this venue had indeed previously contacted her for a booking, she said: "Yes, they contacted me. They were going to transfer the deposit on July 16, and my slot was supposed to be September 24 if I remember correctly, but it didn't happen. I consider that lucky. Every nightclub I go to is actually quite dangerous in terms of exits—they're quite difficult to navigate because the owners are worried that customers will sneak out without paying, so they make the entrances small to cram people in. Only two people can fit through at a time, not three, because it's so narrow. If an incident like this happens, it becomes very hard to get out."

When asked her view on why some business owners still operate this way, noting that some have argued owners could simply charge upfront instead of collecting payment later, she replied: "That's true, but there are pre-orders and orders placed without immediate payment. Both happen. But actually, that's a really good idea. Once ordered, they could just hand it over right then and there or whatever, because then customers would be safe too. I'm concerned about both the business owners and the customers."

When asked if she had experienced anything like this in her life before, she said: "An incident like this? But I've always been worried about this because I never thought that at over 50 years old I'd end up working in nightclubs. Most of my career I've done outdoor concert tours, temple events, ordination ceremonies, wedding receptions, new house ceremonies, hair-shaving ceremonies, things like that. Nightclub work was quite rare. But after coming back, it turned out I had to go work with my band in nightclubs."

Deputy Prime Minister Supachai Suthummaphand unveiled the 'Thai Helping Thai Franchise Plus' program, which aims to reduce living costs while boosting household incomes through franchising opportunities. The initiative combines support from the Commerce Ministry, the Office of Small and Medium Enterprises Promotion (OSMEP), financial institutions, and the private sector to lower startup investment costs and give small entrepreneurs immediate access to capital, retail locations, and customer bases.

The program offers four key measures: the state covers 50% of franchise package fees (capped at 10,000 baht for franchises valued up to 100,000 baht); credit support from SME D Bank, Krung Thai Bank, and Government Savings Bank with CMSB guarantees at an average interest rate of approximately 3%; access to over 2,000 retail spaces in Lotus and Makro branches nationwide plus over 100 Thai fresh market locations, with six months of rent waived; and enrollment in the 'Thai Helping Thai Plus 60/40' scheme to boost sales from day one.

OSMEP has allocated 100 million baht to support the program, aiming to assist approximately 10,000 franchise buyers or families. The government has curated over 100 standard franchise brands with investment values not exceeding 100,000 baht. Interested applicants can explore franchise packages and apply through the website thaihelpthaifranchisor.dbd.go.th or the Line OA @franchisedbdplus.

Bass musician Anon Prasert, 37, arrived at the fire scene on July 13, 2025, to collect his bass effect equipment, which was partially destroyed. He reported that during the performance, he suddenly smelled burning and saw sparks falling to the floor, prompting him to call friends and immediately run from the venue. As he exited the front, he heard one loud explosion followed by a strong gas smell.

After escaping, Prasert filmed video on his phone, shocked by what had happened—his first brush with death during a live performance. He expressed deep sadness, having just been on stage talking with the band when everything erupted in chaos. He grieved for a bandmate who died.

Regarding bandmate Din, Prasert received word from friends that he is now reachable and still undergoing hospital treatment, contradicting earlier reports of his death. He plans to visit Din in the hospital.

Prasert said he felt devastated by the incident, which killed multiple people including 11 band members who had come to perform. He requested a break from live performances due to emotional distress.

Prasert also revealed that the owner or partner confirmed being in the venue during the fire and removed his shirt and pants to help extinguish flames for customers. The owner then ran outside in pain. As of Prasert's statement, no one had contacted him about damages or medical costs, as he had left around 5 a.m. and was questioned by Phaholyothin police station later that evening.

Prasert noted that bandmate Kwang, a keyboard player and air force officer, was planning to quit music at month's end, but the fire has left him without the will to perform, saying his mental state is not strong enough.

Guitar player Maitri from the band disclosed that he had performed at the venue for years and noted recurring electrical problems—lights flickering and cutting out frequently. However, he deferred questions about maintenance to the owner. He described the owner as a kind-hearted, well-intentioned person who cared for staff and was strict about security, prohibiting weapons and requiring smoking to occur outside the venue.

On the night of the fire, with approximately 100 customers in the venue, Maitri detected a burning smell during the set. Soon after, smoke appeared from above, the electrical system short-circuited, and people screamed. He quickly exited before the major fire erupted, shocked that band members suffered injuries and death. He acknowledged the inherent risk in his profession, noting that performers never know the safety conditions of each venue they work.