Fruit Board Approves Four Measures to Boost Thai Fruit Consumption and Combat Market Oversupply
Thailand's Fruit Board approved four measures totaling 10.6 million baht to boost domestic fruit consumption and help farmers combat market oversupply, including transportation subsidies, packaging support, regional promotional campaigns, a
The Department of Cooperative Promotion's Fruit Board held its second 2025 meeting and approved four management measures for the fruit production season. According to Nirun Moolthida, Director of the Department of Cooperative Promotion, these measures fall under the 2025 fruit distribution support project to improve prices for farmer institutions, with a combined budget of 10.575 million baht from the farmer assistance fund.
The first measure focuses on marketing management and supply chain coordination, allocating 2.58 million baht to connect distribution networks for farmer institutions, cooperatives, and fruit aggregation groups. Transportation subsidies are capped at 2 baht per kilogram, with 1.5 baht for origin and 0.50 baht for destination points, targeting distribution of 1,290.4 tons of cooperative fruits.
The second measure provides packaging support, including 208,500 fruit baskets for the 1,290.4-ton harvest, with a budget of 5.34 million baht. Forty-eight farmer institutions across 24 provinces will participate, with the government covering up to 70% of packaging costs while institutions contribute at least 30%.
The third measure allocates 2 million baht for promotional campaigns and consumer engagement, including 'Fresh From Farm' fruit festivals across four regions at major Bangkok shopping malls to create sales channels during peak harvest periods.
The fourth measure involves training 20 farmer institutions with fruit sorting facilities and agricultural treatment services—covering longans, mangosteen, golden bananas, coconuts, and mangoes—in export standards, coordinating with four other agricultural ministry departments with a budget of 348,000 baht.
Nirun noted additional supporting measures include networking between farmer institutions, expedited product distribution from production areas, and establishing cooperative distribution centers in each province for easier consumer access to agricultural products. Deputy Director Narit Boonchai mentioned upcoming field visits to Chachoengsao and Trat provinces to monitor fruit output, particularly geographic indication products like Trat golden rambutan currently entering the market at strong prices of 45 baht per kilogram.
