GMMTV Unveils 'Generation Happy' Lineup with New Series, Projects
GMMTV held its annual "GMMTVNEXT: GENERATION HAPPY" press event to unveil a massive 2025 content lineup including new series, musical theater, fan events, and educational partnerships. CEO Sataporn Panichraksaphong announced collaborations with Bangkok Christian College for an entertainment curriculum and with toy brand Toyzero for character merchandise. Highlights include the Thai adaptation of "Dear Evan Hansen," new dramas "A Season to Remember" and "Love After Class," and expanded fandom character projects.
GMMTV hosted a massive press event, "GMMTVNEXT: GENERATION HAPPY," at Union Hall in Union Mall to unveil its upcoming content slate and new ventures. CEO Sataporn Panichraksaphong presided over the gathering of the network's hottest stars. The event opened with a performance by 21 finalists from the survival reality series "Project Alpha New Clan," followed by a parade of 32 adorable "GMMTV Fandom Characters" mascots including Polcasan, King Man, Babii, and others.
The company announced a strategic partnership welcoming "Wabi-Sabi" into the GMMTV family. Another highlight was a collaboration with Bangkok Christian College (BCC) to create the "E3 Project" curriculum (Education x Expertise (Entertainment) x Emotional Well-being), aiming to systematically prepare high school students for careers in the entertainment industry.
GMMTV also expanded its character universe with the "GMMTV Fanarium" project and "Gemm House" retail concept. A collaboration with toy brand Toyzero will see mascot Polcasan team up with Lulu the Pinggy for a special collection. The "Gemm Quest Trading Card Game" launches with a limited first edition of six characters.
Two major fan events were revealed: the "World of Wonders Fan Fest" showcase and the "GMMTV Characters Happy Runderland" fun run. On the theatrical front, GMMTV and The Showhopper will produce the Thai-language version of the Broadway musical "Dear Evan Hansen," directed by Phasphawisa Juppathankul and starring William Jakrapat.
The event closed the first segment with "VAMP," a collaboration with MDA Entertainment directed by and starring Mike Pirat, alongside Prem Chanikarn, Om Phawat, Mint Thitthan, Piploy Kanyarat, Ohm Thitiwat, and Poon Mitrapakdee.
A slate of new series was then unveiled, starting with the period drama "A Season to Remember" (Triwatchakal) starring Earth Pirapat, Mix Sahaphap, Buen Napnat, Prem Warut, First Kanaphan, and Kaotang Thanawat, directed by Songsak Mongkol. This was followed by the high-school romance "Love After Class" (Mathayom Phop Rak) starring Almond Phumisuvan and Progress Phasawich.
