Government Invites Merchants to Join Thai Helps Thai Plus 60/40 Program Starting May 25, 2569
Thailand's government launched the Thai Helps Thai Plus 60/40 program on May 25, offering subsidies to boost small businesses and reduce living costs for citizens through participating merchants nationwide.
On May 23, 2569, Deputy Government Spokesperson Lalida Pheriswivatvana revealed that the government under Prime Minister Anutin Charnvirakul is advancing grassroots economic stimulation through the Thai Helps Thai Plus 60/40 program to reduce the cost of living for citizens while increasing income for small entrepreneurs, community shops, and local businesses across the country. Merchant registration began on May 25, 2569.
Merchants who previously participated in the People Get Half Plus program can confirm their participation through the Tung Ngoen app from May 25 to September 30, 2569, while new merchants can register through Krung Thai Bank branches from May 25 to July 31, 2569. Massage shops, spas, nail salons, and hair salons are not eligible to participate in this round.
Spending through participating merchants will run from June 1 to September 30, 2569, between 6:00 AM and 11:00 PM, while food delivery transactions will begin June 15, 2569, operating from 6:00 AM to 9:00 PM to provide convenient access to goods and services and create additional revenue channels for merchants.
The Thai Helps Thai Plus 60/40 program is another significant government measure to drive the domestic economy through support from the public sector, citizens, and small entrepreneurs to ensure money circulates through grassroots economies and sustains consumer purchasing power during economic recovery.
"The government invites merchants nationwide to participate in the program to increase trading opportunities, expand customer bases, and contribute to driving Thailand's economy from the community level," Lalida said, expressing confidence that distributing economic opportunities to small merchants and local communities will strengthen Thailand's economy sustainably.
The government is also opening citizen registration for the Thai Helps Thai Plus program through the Pao Tang app from May 25 to May 29, 2569, between 6:00 AM and 10:00 PM until 30 million rights are allocated or registration closes on May 29, whichever comes first.
Previous People Get Half Plus program beneficiaries can register and check results through Pao Tang app notifications, while first-time participants can register and verify eligibility through SMS and app notifications.
Eligible registrants must be Thai nationals aged 18 and above on registration date, hold a national ID card, have not been restricted by the NACC or ordered to refund money from previous government programs including the People Get Half, Phase 2 through Phase 5 programs, and must not be registered for the state welfare card according to the Finance Ministry database as of May 18, 2569.
