Grab and Thailand Tourism Board Launch Influencer Travel Campaign
Grab and Thailand's Tourism Board are launching an influencer-driven campaign featuring celebrities Lingling Kwong and Orm Kornnaphat to promote 55 lesser-known Thai cities, with 50 winners earning all-expenses-paid trips alongside the star
Grab Thailand and the Tourism Authority of Thailand (TAT) have announced a major "Fandom Tourism" initiative centered on celebrities Lingling Kwong and Orm Kornnaphat. The campaign, dubbed "Grab Amazing Thai Rares," seeks to promote 55 undiscovered Thai cities to travelers worldwide. According to officials, a previous collaboration between Grab and TAT generated over 300 million impressions and boosted ride-sharing usage by 48 percent. For this year's campaign, Grab has produced new promotional videos and multi-language travel guides. The centerpiece is a sweepstakes offering 50 lucky winners a three-day, all-expenses-paid journey alongside the two celebrities, with entries accepted until September 6, 2026. Participants can earn entries by using Grab's ride-sharing or food delivery services during their stay in Thailand.
