Jae Da Slashes Prices with Durian Deal at 1 Baht Each, Lines Wrap Around Chai Nat Bird Park
Jae Da Fruits Speed offered durians at just 1 baht each at Chai Nat Bird Park on April 28, drawing massive crowds with a week-long promotion requiring customers to buy one durian first before claiming the discount deal.
On April 28, massive crowds flocked to the Chai Nat Bird Park area in Muang District, Chai Nat Province, to buy durians after "Jae Da Fruits Speed" launched a special promotion offering durians at just 1 baht each, limited to 200 units daily. The vendor brought multiple durian varieties at below-market prices, with local varieties like Nokrajip, Kratdum, and Chani starting at 59 baht per kilogram, Chachoengsao Monthong at 79 baht per kilogram, Rayong Monthong at 99 baht per kilogram, and pure flesh samples at only 39 baht per unit, delighting customers who could afford quality fruit for their families at affordable prices.
Owner Amita Thrapanit, 29, revealed the 1-baht promotion is a genuine customer appreciation initiative, with queue cards distributed at 10 a.m. daily from April 28 to May 4 for 1-2 kilogram durians. The condition requires customers to first purchase one durian of any size, then exchange the queue card for another at just 1 baht. The team has organized a six-province caravan tour covering Chai Nat, Lop Buri, Nakhon Nayok, Phrae, Nan, and Ayutthaya, ensuring people across regions can enjoy affordable durians during the limited fruit season.
Despite rising fuel and transportation costs, Amita emphasized the shop maintains low prices, accepting only 10-15 baht profit per kilogram to make quality seasonal fruit accessible to everyone. The store prioritizes honesty, offering immediate refunds for any soft, hard, or rotten durians. The campaign received exceptional customer response throughout the day, with Amita constantly peeling durians by hand to keep up with the continuous flow of Chai Nat residents.
