Krung Kao Group Launches Four Record Labels with Over 6-Hour Free Concert
Krung Kao Group launched four new music labels with a six-hour free concert on April 29 at ONE BANGKOK FORUM, featuring a roster of 35 artists across diverse genres from Thai music to alternative and underground styles.
Krung Kao Group officially launched four music labels—BRIDGE, 9Arkkhan, MACHg, and Ennead—with a free concert exceeding six hours. The grand launch of Krung Kao Group, under the leadership of Om Panpol Prasarrachakij, represents a new chapter for the music industry at the 'INTO THE OTHER HALF' Press Conference & Free Concert held on April 29, 2025, at ONE BANGKOK FORUM. After operating for over eight years, the group has produced numerous artist management projects and concert events including GeneLabCon, We are Only Monday Concert, The Darkest Romance 'Fieldtrip,' Three Man Down Basic Tour, It's Gonna Be Tilly Birds, Taitosmith 'Listen to Thai Music,' COCKTAIL 77 Ever Tour, and the recent Little Size Concert.
During the event, Om Panpol shared his vision regarding the role of record labels in the digital age, posing the critical question: 'Are record labels still necessary?' This reflects how the digital era allows artists to create, distribute, and grow independently, requiring labels to adapt to changing contexts.
Krung Kao Group views this trend as a crucial direction for future operations, operating under the philosophy that record labels and artists are 'equal partners' working together as mutual supporters. While artists retain complete ownership of their work, the label functions as a behind-the-scenes mechanism, establishing systems and enhancing capabilities to propel artists to their peak potential. The group believes artists with different approaches should receive tailored service management matching their identity, direction, and potential, supporting their optimal development.
Krung Kao Group announced a roster of 35 artists across four labels with distinct musical directions and identities to accommodate current market diversity:
MACHg (Machi) is a new Thai music label led by Kong Huai Rai and Bank Ratwitchaya, redefining luk thung and Thai music with an open approach to diverse genres, developing new-generation artists as key drivers of the Thai music market. MACHg comprises seven artists including Kong Huai Rai, Nai Patchari, plus MACHg Audition artists Hom Jai Sane, Cha-Chom Saowakorn, View Walnika, newcomers Goki Kwisara, and Prang Prang Thip.
9 Arkkhan (Kao Akkhanya) is an alternative music label supporting new artists with distinctive musical identities under an open-space philosophy for underground and diverse art. Founded by Jay Itchanan Preuogiat, it features eight artists including Little John, manutsawee, Saman, Wichitchon, Manop, Gandharva, PINKIE, and the well-known TaitosmitH as the label's senior artist.
Ennead is a music label born from collaboration between quality teams from music and film-television production, led by Om Panpol and Pond Krisada Wit.
