Loei Province Prepares 'The Colors of Loei' Event
Loei Province will host 'The Colors of Loei' event May 1-4, 2025, featuring cultural performances, art installations, and local crafts to promote traditional customs and boost tourism across the northeastern region.
Loei Province is preparing to host the 'The Colors of Loei' event to promote the government's soft power policy on the global stage while preserving and revitalizing traditional customs and practices.
The event will take place from May 1-4, 2025, at Kut Pong Public Park in Muang District. Loei Province has significant potential to develop and enhance its competitive capabilities in tourism through its distinctive natural resources, cultural heritage, and unique local wisdom. The province aims to create diverse tourism attractions that meet current visitor behaviors and expectations through value creation for tourism products and services.
Loei Province is integrating knowledge and innovation with its area strengths to develop new forms of tourism experiences that will generate employment, distribute income to communities, and enhance competitiveness at both provincial and national levels. The province boasts distinctive cultural assets that serve as key identities, including:
• Phi Ta Khon spirit festival in Dan Sai District • Phi Khon Nam spirit celebration in Chiang Khan District • Phi Bung Tao spirit festival in Phu Rua District • Dok Mai (Flower Tree) in Na Haew District
All of these have deep roots in longstanding beliefs and traditions. Loei is committed to promoting and developing these cultural assets by elevating local festivals and traditions to international standards through cultural tourism development.
The 'The Colors of Loei' event features creative tourism promotion with the following highlights:
Photography check-in points include: • Fuji Mountain with snow scenery in Loei • Bioluminescent flower trees at night • Three Spirit Zones and giant flower tree installations • Three-season flower zones
Renowned artists performing across the four days include National Artists Winai Puntharueksa, Suda Cheunbaan, Rungrudee Phaengphongchai, and Trii Chaiyanrong, along with Asia Seven band, Moo Muzu, Dum Mister Team, Imbodogan, and Mickey Piyawat.
Local creative and cultural activities include: • Loei cultural market • Local way of life art zone • AI Photo Booth • Art creation workshops and DIY activities • Co-Art Loei: coloring all 14 districts • Cultural excellence zones showcasing Loei's finest products and over 100 local food and goods vendors
The event integrates partnerships between government and private sector organizations to transform cultural capital into economic value.
