PTT's Community Smiles Program Reaches 700 Communities in Four Years
PTT Group's Community Smiles program has supported nearly 700 Thai communities over four years, marketing over 2,000 locally-made products while promoting sustainable livelihoods rooted in traditional resources and craftsmanship.
Thai communities have long drawn their identity and character from nature and local resources—plants, vegetables, fruits, and traditional herbs. By developing these resources alongside local knowledge and distinctive craftsmanship, communities can create livelihoods and transform local assets into sustainable income.
PTT Group recognized this potential across Thailand and launched the "Community Smiles" program to expand marketing channels and create opportunities for community products to reach consumers more widely.
Advancing Community Smiles Toward Sustainable Business The Community Smiles program was initiated by PTT Group to support farmers and community entrepreneurs affected by the Covid-19 crisis, serving as a bridge to distribute goods to consumers. It later evolved into a social enterprise model and opened the Community Smiles Official Store at PTT's headquarters. To date, nearly 700 communities have joined the program, offering over 2,000 products.
Four Years of Community Smiles: Four Dimensions of Happiness Happiness Through "Living Well"—Creating jobs, income, and improved quality of life rooted in community foundations. The program promotes local resources, wisdom, and identity as stable livelihoods, enabling people to achieve better quality of life, self-reliance, and sustainable growth from their own roots.
Happiness Through "Caring for Earth and Home"—Adding value to waste materials toward environmentally friendly happiness. The program supports the creation of eco-friendly products by reusing waste materials and local resources, maximizing their benefit while reducing environmental impact and protecting local heritage.
Happiness Through "Pride in Value"—Elevating community wisdom into valued products and stories. Every community product reflects stories, ways of life, and wisdom passed down through generations, fostering pride in what communities possess and sustaining local identity.
Happiness Through "Growing Together"—Uniting all sectors to create shared growth and happiness. Over four years, Community Smiles has grown through cooperation between organizations, communities, and customers. True happiness comes from balanced growth together, and every partnership strengthens the community economy and spreads smiles sustainably.
Everyone is invited to support community products, because every item begins with a community's smile and reaches yours. Interested parties can explore products or apply to join the program via the Community Smiles Facebook page.
