Pa Tue Judges Quick Zabb Idol 2026 as Gen Z Energy Soars
Quick Zabb instant noodles launched the third season of its Quick Zabb Idol contest with a press conference at Siam Paragon, featuring celebrity Pa Tue as honorary judge. The competition selects six finalists from 30 contestants, emphasizing authenticity and unique personality over conventional beauty standards. Organizers aim to build a long-term community of young creators who can grow into brand ambassadors and key opinion leaders.
Quick Zabb Idol 2026 Season 3 held a grand press conference at Siam Paragon Cineplex, 6th floor, with celebrity Pa Tue Sombat Thirarot joining as honorary judge. Thai Food Products Factory Co., Ltd., producer and distributor of Quick Zabb semi-instant noodles, launched the project "Quick Zabb Idol Contest 2026 Season 3" on a large scale, reinforcing its role as a creative stage that opens opportunities for youth to unleash their potential and their unique "spicy" selves, under the concept of building community and long-term brand love.
Pa Tue Sombat Thirarot, first-year honorary judge, shared her feelings after seeing all 30 contestants: "I'm very excited. Kids these days bring full aura and energy. Each has a unique spiciness. This stage is open to everyone regardless of gender, age, or body type. The judging panel was surprised by all 30 contestants this year; we feel each still has hidden talents and has only released less than 50%. The most important criteria are mindset and the contestant's true self, emphasizing authenticity above all."
Khun Vivi Thasupang Dechakorn (Miss Grand Roi Et 2024), a main judge for all three seasons, revealed the charm of the stage: "The charm of Quick Zabb Idol is the power of sincerity and natural fun. We don't look for conventional perfection but for unique identity. 'Spicy' in our sense means daring to think, daring to do, daring to be oneself creatively, with discipline and a mindset ready to learn and grow with the brand in the future. All 30 contestants will gain life experience, content creation skills, and presentation skills that will serve as a passport for their future."
Khun Yotsaral Taemkhongka, Managing Director of Marketing at Thai Food Products Factory Co., Ltd., disclosed details of this year's Quick Zabb Idol Contest: "Quick Zabb Idol is not just a contest to find talented people, but a space for the new generation to discover themselves and dare to show their potential. Held for the third consecutive year to give teenagers and Gen Z a platform to express their abilities and confidence in their own way. It's not limited to the most skilled or beautiful, but emphasizes being oneself. The brand wants to create good experiences with them as idols and creators, assigning diverse missions to learn and grow together. The brand isn't looking for just one presenter but aims to build a consumer community base that can develop into KOCs and KOLs in the future."
