SAM Launches Self-Service Debt Resolution System to Help Low-Income Debtors Clear Debt and Move Forward

Sukhumvit Asset Management Company Limited (SAM) has unveiled a Smart Self Service system on LINE @samsocialamc to help low-income debtors resolve their debts independently through the "Clear Debt and Move Forward" program. On May 11, 2025, Ms. Naratnarida Rattapat, Managing Director of SAM, announced that the new platform allows borrowers to manage their entire debt resolution process from start to finish—including eligibility verification, registration, identity confirmation, selecting repayment measures, and finalizing contracts and payments—all through LINE.

The Smart Self Service platform aims to make debt resolution accessible, convenient, and dignified. SAM believes that when individuals break free from debt, their families gain improved quality of life, stability, and economic security. The system offers two flexible repayment options: the "Pay, Close, Done" measure with up to 50% principal reduction and immediate account closure, and the "Installment Repayment" measure with 30% principal reduction, no interest, and repayment periods up to 3 years.

The self-service process involves six steps: adding the LINE friend, verifying eligibility and registering, confirming identity via ID scan and facial recognition, setting access codes and OTP verification, selecting an appropriate repayment plan, reviewing and signing the contract, and making payments via QR code scanning. Eligible participants must be individual debtors with non-performing loan (NPL) status from credit cards, personal loans, or secured debt exceeding 90 days as of September 30, 2024, with combined debt not exceeding 100,000 baht per person, and must not be bankrupt or sanctioned. SAM assures that all transactions through the LINE platform are secure and comply with anti-money laundering standards set by the Office of the Anti-Money Laundering Commission.