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Tourism

Siam Piwat Partners with Huawei to Transform Travel Tech, Introducing Thailand's First Wearable-Integrated Ecosystem

Siam Piwat and Huawei launched Thailand's first wearable-integrated visitor card on Huawei smartwatches, enabling international shoppers at Bangkok malls to access exclusive benefits instantly through a cross-platform ecosystem targeting 20

Siam Piwat Partners with Huawei to Transform Travel Tech, Introducing Thailand's First Wearable-Integrated Ecosystem
5 May Khaosod

Siam Piwat, a leading real estate developer and global destination creator, has elevated its strategic partnership with Huawei, the global technology and telecommunications leader, by launching the ONESIAM Global Visitor Card on Huawei Wearables. This cross-platform solution supports all operating systems to enhance visitor convenience, drive transformation in the travel retail industry, and strengthen Thailand's competitive tourism position. The partnership establishes both companies as game changers in creating global experiential destinations and setting new retail technology standards amid rapid global tourism industry competition and change. This collaboration extends access to over 200 million Huawei Wearables users worldwide, targeting high-value tourists from key markets including China, Hong Kong, Japan, Malaysia, Indonesia, Vietnam, and Southeast Asia. Amporn Chotiratchskul, CEO of Siam Piwat Company Limited, stated that the strategic partnership with Huawei, ongoing since 2020, has leveraged Huawei Cloud to enhance retail omnichannel operations and develop the ONESIAM SuperApp, creating seamless online-offline experiences. This serves as a key driver in transforming the retail industry while creating value for customers, partners, and the broader ecosystem. By 2026, Siam Piwat aims to expand collaboration through Quick App ONESIAM solutions and integration with Wearables, Skytone, and other technologies to increase engagement with global tourists and elevate experiences through Huawei innovations, attracting premium travelers and supporting sustainable economic growth. Rachel Zhou, Director of HUAWEI Consumer Cloud Service APAC, emphasized that this deepened collaboration meaningfully combines global retail destinations with future technology to create exceptional value for Chinese travelers visiting Thailand and international visitors. The seamless ONESIAM Global Visitor Card integration within HarmonyOS through Quick Apps enables precise engagement at every stage of the traveler's journey—from pre-trip planning to on-destination experiences—offering personalized member benefits and enhanced shopping and lifestyle experiences. Connecting Huawei Wearables to the ONESIAM Global Visitor Card enables international visitors at Siam Paragon and Icon Siam to access exclusive benefits instantly, making every shopping moment more innovative and valuable. Huawei remains committed to supporting Siam Piwat in creating happiness, convenience, and world-class service for all international tourists choosing Thailand as their destination. The launch of the ONESIAM Global Visitor Card on Huawei Wearables represents a major upgrade in visitor experience through seamless Quick Apps, supporting all operating systems including iOS, Android, and HarmonyOS, with key features addressing modern travelers' lifestyle needs, including one-tap membership registration and eco-friendly solutions.

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