Thai University Team Wins Runner-Up at Global Business Case Competition
Chulalongkorn University's Prosper Consulting team finished runner-up at the HSBC/HKU Business Case Challenge in Hong Kong, marking Thailand's first appearance in the competition finals in a decade among 24 teams from across the Asia-Pacifi
HSBC Thailand sent the Prosper Consulting team from Chulalongkorn University, winners of the HSBC Thailand Business Case Competition, to represent the country at the HSBC/HKU Business Case Challenge 2026 in Hong Kong, where they captured the first runner-up award by defeating 23 teams from leading universities across 20 countries in the Asia-Pacific region. This marks the first time in 10 years that a Thai team has reached the finals of this prestigious international business plan competition.
The HSBC Thailand Business Case Competition, now in its 12th year, aims to develop students' analytical thinking, problem-solving, and teamwork skills while strengthening their English language abilities—crucial competencies for future education and careers. Over 12 years, more than 3,900 undergraduate students have participated, with domestic champions advancing to the international competition in Hong Kong, one of the world's largest student business case competitions.
This year's winning team from Chulalongkorn University's International Business Administration program consists of Passanee Thongchatchawal, Suvapat Batsomsomboon, Patmon Sorsetskulk, and Atthipat Bounchamnarn. At the regional level, they secured the first runner-up position and received $5,000 USD (approximately 160,000 baht), with teams from Bangladesh University and University of Colombo taking second and third place respectively.
George Gamba, Chief Executive Officer and Managing Director of HSBC Thailand's Business Customer Group, stated that this is the first time in 10 years a Thai team has advanced to the finals of the HSBC/HKU Business Case Challenge in Hong Kong. The Prosper Consulting team successfully brought honor to Thailand on the international business competition stage, coming close to making history as Thailand's first champion in this event, showcasing the potential of Thai students on the global stage.
As one of the world's largest financial service providers and recipient of FinanceAsia's recognition as Thailand's outstanding international bank for six consecutive years (2021–2026), HSBC takes great pride in supporting the development of Thailand's next generation of business leaders.
