Yala Gears Up for Fruit and Local Product Festival
Yala Province will host its Fruit and Local Product Festival August 4–6 at Chang Phueak Field, showcasing agricultural products, livestock goods, and OTOP items to boost the local economy and promote the region's farming potential.
Yala Province is preparing to host its 2025 Fruit and Local Goods Festival from August 4–6, 2025 at Chang Phueak Field in Yala Municipality. The event will provide farmers and producers a platform to sell agricultural products, livestock goods, OTOP items, and local specialties, while boosting the province's image, stimulating the economy, promoting tourism, and enhancing community well-being.
On July 8, 2025, Vice Governor Amnuay Chutong and Vice Governor Muhammad Santipimuek, along with government officials and related agencies, held a preparatory meeting at Yala Provincial Hall to coordinate implementation of the event.
Vice Governor Amnuay Chutong said the festival aims to help farmers market agricultural products, expand sales channels for fruits and livestock products, and promote community goods while showcasing Yala's potential as a quality fruit producer and source of distinctive southern border products.
Activities will include exhibitions from the Ministry of Agriculture and Cooperatives under the theme "Innovation, Energy Efficiency, and Sustainable Agriculture Development for Yala," durian tastings, agricultural product competitions, native and Betong chicken contests, fruit and agricultural product sales, OTOP demonstrations, and product competitions from all eight districts of Yala. Cultural performances and stage shows will be held throughout the festival.
Yala Province will hold a press conference on July 21, 2025 at the Provincial Agriculture Office to publicize details and invite the public, tourists, and interested parties to participate. The event is expected to generate income for farmers and businesses while stimulating the local economy.
