Yuasa Teams Up with Y-Speed to Launch 'Future Forward Dealer Conference'

Yuasa Battery (Thailand) Public Company Limited, a global leader in motorcycle and automobile batteries, held its grand dealer conference 'Yuasa & Y-Speed Future Forward Dealer Conference' at the Avani+ Riverside Bangkok hotel to announce business direction and showcase product diversity while launching new Y-Speed battery models TZ5 and TZ7, aiming to expand the mass market customer base nationwide.

During the event, Yuasa reinforced its leadership image by showcasing motorcycles from world-leading brands that trust Yuasa batteries as standard OEM equipment, reflecting internationally recognized quality standards. The company also presented a comprehensive range of car batteries to meet diverse consumer needs.

CEO Tsuneo Yoshimura stated: 'Thailand has over 23-24 million motorcycles, with more than 90% used in daily life, reflecting that motorcycles are crucial to Thai lifestyle. Yuasa is committed to developing high-quality batteries to support people's daily lives. The Thai market is very important for us, which is why we developed the Y-Speed brand specifically to serve family motorcycles and scooters, the main market segments in Thailand.'

The event featured an elegant parade-style opening led by 'Prae Twinanth,' a renowned motorcycle industry influencer, along with entertainment from concerts by 'Yaya Ying' and 'China Dolls,' celebrating success with dealers nationwide.

Beyond business cooperation, Yuasa organized a major Lucky Draw giveaway worth over 500,000 baht for dealers, with grand prizes including limited edition Honda Scoopy and Yamaha Fazzio motorcycles from the Yuasa brand.

COO Sukhat Ruangwattanachotee added: 'Yuasa's strength lies in OEM reliability chosen by leading motorcycle manufacturers, combined with quality and continuously developed technology. We have both premium main brand and Y-Speed brand serving the mass market, allowing us to compete in every segment. We also prioritize dealers as long-term partners by supporting products, knowledge, and activities comprehensively, including integrated marketing to create engagement and sustainable growth together.'

This move by Yuasa and Y-Speed not only launches new products but also confirms readiness to drive innovation and expand market share in Thailand under the strong and sustainable 'Future Forward' concept.