TAT Partners with Thai AirAsia to Offer 15% Ticket Discount on 8 Routes Inspired by LISA

The Tourism Authority of Thailand (TAT) has partnered with Thai AirAsia to launch the "FLY YOUR FEELINGS" campaign, offering special promotions and a unique opportunity for travelers. TAT Governor Thapanee Kiatpaiboon revealed the collaboration aims to capitalize on the 'LISA effect', with a campaign that has already generated over 650 million impressions. The campaign highlights include a 15% discount on 8 flight routes associated with LISA's promotional tour, and a special prize offering free flights for the entire year 2024 to the first 3 tourists who fly to all 8 provinces featured in the promotional materials. The initiative seeks to boost domestic tourism and leverage LISA's global popularity, with Thai AirAsia expecting to increase passenger load factors to 90% on key routes.