Where is Lisa? TAT Invites People to Track Down Lisa and Share Thailand Moments

The Tourism Authority of Thailand (TAT) is continuing to build tourism momentum after launching the Amazing Thailand 'feel all the feelings' campaign featuring Lisa at the end of January. TAT is now inviting Thai people to join in the fun by tracking down and identifying Lisa's locations in various media and landmarks across Thailand. The new advertisement explores the question 'What does Thailand feel like?' by taking viewers on a journey through Thailand's tourism charm, showcasing moments of relaxation, rejuvenation, and life's beautiful moments that reflect Thailand's unique identity. The campaign has expanded by encouraging people to follow Lisa's trail through various advertising media, including specially wrapped BTS train lines and prominent city landmarks in Bangkok.