TAT Reveals Travel Destinations Featured in Lisa's Promotional Campaign

The Tourism Authority of Thailand (TAT) has revealed travel destinations featured in Lisa's advertising film and promotional posters, confident that the "Lisa Effect" will attract real tourism. On January 30, 2024, TAT Governor Thapanee Kiatpaiboon explained the agency's communication strategy for promoting Thai tourism after launching Lisa Manoban as the Amazing Thailand Ambassador under the "Feel All the Feelings" campaign. The goal is to elevate Thailand's tourism image to a top-quality destination, captured through Lisa's perspective, showcasing the unique values, beauty, and charm of Thai tourism. The promotional film was shot in various authentic Thai locations, including Sapan Rice Fields in Nan, Thi Lo Su Waterfall in Tak, Chedi Luang Temple in Chiang Mai, Thalu Island in Rayong, Samet Nang Chee in Phang Nga, and many other picturesque sites across Thailand. TAT believes this campaign will effectively create travel attractions through the "Lisa Effect". Thapanee emphasized that the campaign aims to build confidence in Thai tourism, linking people's hearts to Thailand through the experience of diverse feelings during travel. Previously, TAT has already released two promotional images - Chedi Luang Temple in Chiang Mai and Red Lotus Sea in Udon Thani - which went viral online. More destination images are planned to be released continuously, including locations like Ban Rak Thai in Mae Hong Son, Wat Arun in Bangkok, Phu Langka National Park in Phayao, and many others.