Honda Unveils 2 Electric Vehicles at Motor Show, Launches New H-Mark Logo

Koji Iwanami, President and CEO of Honda Automobile (Thailand) Limited, revealed the company's marketing strategy for the year, aimed at boosting sales and injecting excitement. The company will introduce at least 4 new vehicle models, including 2 electric vehicles at the motor show in late March, and hybrid models. Electric vehicles will be imported from various countries such as Japan, China, and the United States, ready to meet customer demand. Last year, Honda achieved sales of 74,044 units, maintaining top 3 market positions in City Hatchback, B-ECO & B-Hatchback, and M-SUV markets. For 2024, the company has set a sales target of 76,000 units and is offering special marketing campaigns, including price freezes and attractive financing options until April 6, 2024.