Honda Unveils 2 Electric Vehicles at Motor Show, Launches New H Mark Logo

Koji Iwanami, President and CEO of Honda Automobile (Thailand) Co., Ltd., revealed the company's marketing strategy for the year. Honda plans to launch at least 4 new vehicle models, including 2 electric vehicles at the motor show in late March, and hybrid models. The electric vehicles will be imported from various countries including Japan, China, and the United States. Last year, the company achieved sales of 74,044 units, maintaining top market share in several car segments. As part of their marketing activities, Honda will not increase vehicle prices until April 6, 2024, and is offering special campaigns with attractive financing options.