TAT Launches Tourism Product Highlight 2026, Targeting 3 Trillion Baht in Revenue

TAT President Thapanee Kiatpaiboon announced the 'Tourism Product Highlight 2026' event at Neilson Hays Library, aimed at adding value to the Thai tourism industry through high-quality product development. The initiative focuses on three key aspects: delivering memorable tourism experiences with compelling storytelling, creating meaningful experiences that benefit both tourists and local communities, and elevating tourism operators through TAT Certification programs. The launch highlights several unique tourism routes, including: - Luxury Voyage Thailand: Offering exclusive experiences like classic car tours, private jet charters, and yacht experiences - Romance in Thailand: Romantic destinations for high-end travelers - From Dusk till Dawn: 60 destinations featuring unique nighttime experiences - Thai Craft Destination: Experiential routes focused on local craft drinks - Local Experience: Immersive community-based tourism - Worth-Life Balance: Health and wellness tourism experiences TAT believes these high-value, lifestyle-focused offerings will help achieve the 3 trillion baht revenue target by 2026 and position Thailand as a world-class destination for meaningful travel.