The 'Gift Hunter' - A New Relationship Trend in China and the Ideal Man Chinese Women Prefer

The 'Gift Hunter' is an emerging relationship trend gaining significant attention in China. The term doesn't refer to literal hunters, but describes partners who consistently bring thoughtful 'rewards' or gifts to their loved ones. These gifts can be as simple as a workplace pastry, a uniquely shaped fallen leaf, or a hard-to-find bubble tea, with the value lying not in the price but in the care and intention behind the gesture. A true 'Gift Hunter' pays attention to details, understands their partner's needs, and makes spontaneous gestures like buying a lumbar pillow for a partner who frequently works overtime. Unlike the previous trend of 'warm men' (nuǎnnán), this concept is more concrete and tangible. Social media and psychological experts suggest that such gift-giving is a clear expression of love and builds long-term trust, reflecting a willingness to share resources. This trend emerges against the backdrop of China's changing marriage market, where single population has reached 240 million, representing 17% of the total population, and marriage registrations have declined by 20.5%.