GrabFood Reveals 5 Trending Food Menus for 2026: Matcha Still Fever – Halal Economy Gaining Momentum

GrabFood, Thailand's leading food ordering app, reveals 5 continuing food trends for 2026 from the report 'A Comprehensive Guide for 2026 Restaurateurs', launched at the GrabThumbsUp Awards 2026. The trends are led by three simple yet luxurious flavors: matcha, pistachio, and taro, which have become key ingredients in popular dishes and drinks. The report highlights the rising craft bakery trend, viral menus from Asian countries like China, Korea, and Japan, and the growing opportunities in halal cuisine, especially appealing to Middle Eastern tourists.