KB J Capital Partners with Thai Samsung to Expand Credit Portfolio

KB J Capital is advancing its strategic cooperation with Thai Samsung Electronics by renewing the Samsung Finance Plus (SF+) project, emphasizing its success in Thailand. The company is accelerating its credit portfolio expansion through partners to meet consumer demand for easily accessible financial solutions using just one ID card. Currently, the service has over 2 million users and a network of more than 6,000 partner stores nationwide, reflecting the growth potential of the Partner-led Lending model. Hyeon-woo No, CEO of KB J Capital, a leading personal loan provider from South Korea, signed a business collaboration agreement with Sittichai Nopachinbutr, President of Mobile Experience Division at Thai Samsung Electronics. The partnership aims to continue the success of Samsung Finance Plus (SF+) and expand its credit platform in Thailand. Under the program, customers can own Samsung smartphones and tablets through monthly installment plans without needing a credit card, using only their ID card for application through the app or partner stores, with rapid approval within 3 minutes. The service has successfully grown to over 2 million users nationwide, with a partner network of more than 6,000 branches across all regions. KB J Capital manages the credit process using advanced data analysis technology to enhance credit quality and create transparent, safe, and efficient customer experiences.