Master Plan Confident in Government Stability, Targeting Luxury Home Construction Over 20 Million Baht

Master Plan 101 evaluated the 2026 home construction market, which continues to face challenges from economic slowdown and weak purchasing power. The company estimates the total market value remains stable around 190,000 million baht, with high-end home segments still showing potential. Provincial markets represent 70-77% of the total market value, reflecting stronger purchasing power in major cities and local markets. The market is segmented into three price ranges: homes under 5 million baht (50% of market), mid-range homes between 5-20 million baht (30%), and luxury homes over 20 million baht (20%). Despite economic challenges, high-end homes maintain demand from wealthy business executives seeking personalized construction.