OH! JUICE Sells Over 2 Million Cups, Launches 'Love Takeover' Campaign to Boost Sales by 200%

OH! JUICE reported selling over 2 million drink cups in 2023 from 26 nationwide branches, with an average bill of 200 baht. The brand is focusing on working professionals and Millennials, with Gen Z playing a crucial role in social media awareness. For February, they launched the 'Love Takeover' campaign in collaboration with celebrity Pond Narawit, featuring two special menu items: Loveberry Kissabel and Applekiss Takeover, both highlighting premium imported apples and offering vitamin C and brain-boosting benefits. The campaign aims to create emotional connections with consumers and showcase a healthy lifestyle trend. The brand plans to expand by 4-5 branches in 2024 and targets over 20% growth.