CP CUP: Global Business Plan Competition Seeks Young Talent

CP Group held the CP CUP 2025 – '24-hour Business Challenge' final round on January 28 at the CP Leadership Institute in Nakhon Ratchasima. The competition is a crucial platform for developing international young talent using the company's real business challenges. This year's event focused on promoting strategic thinking and experience exchange, with 15 teams selected for the semi-final global round. CP Group's Senior Chairman Thanin Chearavanont emphasized the company's commitment to developing new leaders by providing hands-on international work experience. He stressed the importance of empowering young talent while allowing experienced leaders to guide, not dictate. The competition attracted over 22,000 teams from 10 countries, with approximately 70,000 participants, marking a significant milestone in the program's 10-year history. The initiative aims to cultivate leadership skills, teamwork, and understanding of global business challenges, following the principle of creating benefits for the country, society, and organizations.